The Advertising Hub consolidates everything related to ad management and performance in one central location in ROUX's navigation.

Here you will find the seven main elements of day-to-day ad management in ROUX:

When you click on Connections from within the Advertising Hub, you will be directed to the Manage Connections page for the Business you have selected. Here you will see which of the Available Connections are currently active and inactive.

The following connections are currently available:

For detailed instructions on how to set up connections, you can read this guide.

When you click on Campaigns from within the Advertising Hub, you will be directed to the Campaigns section of the active Project for the Business you currently have selected. Here you will see a list of all campaigns that have been created.

From here, you can click on your desired campaign or click + Add Campaign to create a new campaign.

For detailed instructions on how to create a campaign for Facebook and Instagram ads, you can read this guide.

When you click on Ad Sets from within the Advertising Hub, you will first be prompted to select a campaign, then you will be directed to the Ad Sets section of that Campaign. Here you will see a list of all ad sets that have been created.

If you wish to edit an ad set, simply click on the pencil icon for that ad set. From here you will be able to change the name of the ad set or change the Status from Active to Inactive if you no longer wish for the ads to be live in the campaign.

You can also create a new ad set for your campaign. To do so, click + Create Ad Set. For detailed instructions on how to create ad sets, you can read this guide.

When you click on Creatives from within the Advertising Hub, you will first be prompted to select a campaign, then you will be directed to the Creative section of that Campaign.

Here you will see a list of all Ad Sets and Ads that have been created. From here you can preview, duplicate, or edit existing ads by clicking on the corresponding icon to the right of the ad name.

You also have the option to Create New Ads in the Creative Assets section of ROUX, or Add Existing Ad that has previously been created in Meta Ads Manager.

For detailed instructions on how to create and edit ads, you can read this guide.

When you click on Budgets from within the Advertising Hub, you will first be prompted to select a campaign, then you will be directed to the Budgeting section of that Campaign.

For detailed instructions on setting campaign budgets, you can read this guide.

When you click on Accounts Builds from within the Advertising Hub, you will first be prompted to select a campaign, then you will be directed to the Builds section of that Campaign.

From here you have multiple options. For existing builds, you have the option to Duplicate, Add New Creative, and Modify UTMs. You can also click on the build to show the build status, as well as click through each step to see the options that were selected for each step of the build.

You can also click + Create Build if you wish to create a new build to replace the build that's currently live for your campaign.

For more detailed instructions on how to create and manage builds, you can read this guide.

When you click on Optimization from within the Advertising Hub, you will first be prompted to select a campaign, then you will be directed to the Auto Optimize section of that Campaign.

For a comprehensive overview of configuring auto optimize for your campaigns, you can read this guide.