Setting up a budget is how you control and track the daily ad spend for your campaign. It is also how you can establish parameters for determining daily spend level based on achieving specific performance metrics, if you're utilizing ROUX's auto-optimization scaling budget feature.
To set a budget for your campaign, click on the hamburger menu in the top left navigation bar and under "Quick Start" select Set Campaign Budget.
Within the modal that pops up, select your desired campaign from the dropdown menu to create new ad sets.
Alternatively, if you are proceeding to this step after creating a new campaign, you can click on Budgeting in the top left.
To get started, click Modify Budget in the top left corner.
The Modify Budget modal will pop up, where you can enter the following information:
Lifetime Budget: Entering a lifetime budget allows your business to determine the total ad spend over a specified time period. For example, if you want to spend $10,000 per month, you can enter that dollar figure as your budget then set start and end dates in the fields below.
Lifetime Budget Start: Once you determine a budget amount, you can select the date you want your budgeting period to begin.
Lifetime Budget End: Once you determine you budget amount and start date, you can select the date you want your budgeting period to end.
Daily Budget: This is the daily budget amount that ROUX will attempt to spend on your behalf. If you enter $10,000 as your budget over a 30 day cycle, that would equate to a daily budget of $333.33. If you enter your daily budget as $250, ROUX will attempt to spend that on the first day of your budget cycle, but will gradually increase the daily amount so you spend $10,000 over the 30 day period. Alternatively, if you enter your daily budget as $500, ROUX will spend a higher amount on the first day but will gradually lower the amount daily so you don't over spend the $10,000 total.
Once you have entered all of your budget information, click Modify Budget. You will see the information you entered on the Budgeting screen:
After your campaign is live, the following fields will begin to populate daily:
Lifetime Spend: This will display the total lifetime ad spend for the campaign.
Yesterday's Spend: This will display the total ad spend for the previous day.
Remaining Total Budget: This will display the total budget remaining for the current budget cycle.
Campaign Bank: This will be a negative or positive amount, depending on how much your campaign has been over/under spending daily during the budget cycle. For example, if entered your daily budget as $250 during the step above, when the daily average ad spend should be $333.33, then on day two of your campaign you would have a positive bank of approximately $83.33 that will distributed over the remaining 29 days of the budget cycle.
When your Lifetime Budget End Date is approaching, you have the option to Add Budget to your existing Lifetime Budget. For example, if you want to remain steady at $10,000 in ad spend per month, you can enter that amount and update your end date. You can also increase or decrease accordingly.
To start, click Add to Budget.
The Add to Budget modal will pop up, where you can enter the Budget to Add to Lifetime and select a New Lifetime Budget End date.
Once complete, click Add to Budget.
ROUX's budgeting feature also contains four additional components that you have the option to utilize:
Let's breakdown each of these features below.
Scaling Budget
The scaling budget option is one of ROUX's most powerful ad performance features. When enabled, in conjunction with Auto Optimize the platform will automatically adjust your ad spend in real time across your campaign's best performing targets and creatives in accordance with the campaign goals that have been set. For example, if your primary goal is 3x ROAS, then ROUX will spend as much as possible while achieving that goal. In other words, you wouldn't maintain a 5x ROAS because the platform would spend more to drive more revenue at the 3x ROAS threshold.
However, you can set parameters for this feature to operate within:
Floor Budget: This is the lowest daily amount that will be spent on the campaign, no matter what the calculated amount would otherwise be.
Budget Ceiling: This it the highest daily amount that will be spent on the campaign, no matter what the calculated amount would otherwise be.
It is recommended to only use the Scaling Budget feature when the Ad Account or Store (Amazon, Shopify, or WooCommerce) have been active at least 7 days. This allows the campaign build, including those that have ended or campaigns with an expired Lifetime Budget End Date, to continue running at a budget based on goals and account activity. If enabled, the Campaign Bank is ignored during optimization.
Run at Minimum
When this option is toggled on, the active build(s) will run at $1 per ad set. If enabled, the Daily Budget, Campaign Bank, Overrun Daily Budget, Override Daily Budget, and Scaling Daily Budget are ignored during optimization.
This feature exists so ads can effectively be turned off without actually making them inactive. Making ads inactive can hurt optimization once they are activated again, so maintaining a minimum ad spend will aid in more effective optimization once ad spend is scaled back up.
Enabling this feature could make sense when a landing page or website is experiencing difficulty, and you want to turn down paid traffic while the issue is being resolved.
Allow Overrun
When this option is toggled on, it allows builds that have ended or campaigns with an expired Lifetime Budget End Date to continue running at a set budget. If enabled, the Campaign Bank is ignored during optimization.
Override
When this option is toggled on, your build(s) will run at a set budget instead of using the Daily Budget and Daily Portion of the Campaign Bank. If enabled, the Campaign Bank is ignored during optimization. Builds will still be shut off after the Lifetime Budget End or Build End dates have passed unless used in conjunction with Allow Overrun or Scaling Budget.