To create a new Meta campaign, click on the hamburger menu in the top left navigation and under "Quick Start" select Create a Campaign.
A modal will pop up where you will be required to enter a Name for your campaign and select the Type of campaign (Facebook & Instagram Ads by default).
Once you select your campaign type, you will also have the option within the modal to provide the following information for your campaign:
Label: You have the option to add a label to your campaign, which can be helpful if you are running multiple campaigns to help differentiate them.
Primary Facebook Page: Select from the dropdown.
Primary Instagram Account: Select from the dropdown.
Secondary Facebook Page: Select from the dropdown.
Secondary Instagram Account: Select from the dropdown.
Once complete, click Add Campaign.
From the Campaign page, you will have a few additional options you can modify in the Campaign Info section:
Catalog: If there is a catalog associated with the Facebook account, you can select it here from the dropdown. This will be required if you want to run DPA ads.
Analytics: By default, this will be set to Pending. When set to this selection, any analytics from Facebook will be loaded into ROUX daily, but will not be visible to any users with Employee-only permissions in their view of the platform. This can be helpful when starting a new campaign and verifying metrics before making them visible to all users. Updating the status to Yes will make analytics visible to all users. Updating the status to No will stop analytics from updating daily.
Once all of this information has been entered, the initial campaign creation process is complete. Prior to launching your campaign, these additional steps will need to be completed:
Please click on the links above for step-by-step instructions on how to complete each step.