Meta’s Aggregated Event Measurement is a protocol that allows for measurement of web events from people using iOS 14.5 or later devices. Aggregated Event Measurement limits domains to 8 conversion events that can be configured and prioritized for campaign optimization. Learn how to configure your conversion events in the following sections.
Editing your configuration
You can edit your event configuration in Meta Events Manager. When editing event configurations, remember the following:
Which events to choose: Add events to your configuration that will send the data that is most valuable to your business. If using Facebook events as a Primary or Secondary goal event, these should be the most valuable.
Event slots: There are 8 event slots that you can edit and prioritize in your web event configuration. Each event uses one event slot except for purchase events with value optimization turned on, which is not recommended by ROUX as this takes up 4 slots. For a standard eCommerce campaign recommend setting up the events: Purchase, Initiate Checkout, Add To Cart, and View Content.
Before you begin
Set up standard events, custom events or custom conversions and make sure they’re active. You can add standard or custom website events or custom conversions to your configuration.
You must have a Business Manager to verify and share your domain. Learn how to create your Business Manager.
To edit the web event configuration, you need either admin access to the Business Manager account or the domain owner needs to give you full control of the domain. If the domain owner gives you Partial access to the domain, you can view the web event configuration but you won’t be able to edit it. Learn how to share a domain with another Business Manager.
Make sure your Business Manager has access to the pixel you want to use for event configuration on your domain. Learn how to add people to your pixel and share custom conversions.
Be prepared to verify the domain your ads will be going to. All domains have to be verified by Facebook in Business Manager before setting up events.
Configure Aggregated Event Measurement for web events
To configure Aggregated Event Measurement for web events:
Go to Events Manager.
Click the Data sources icon on the left side of the page.
Click the pixel you want to use.
Click the Aggregated Event Measurement tab, which is below the Event activity chart.
Click Configure web events.
Find the domain you want to configure events for.
Click Verify domain. If you’ve already verified your domain, you can skip to the next step. If you can’t edit events because another business owns the domain, contact the domain owner to share the domain with Full control.
Click Edit Events.
Select your pixel under Pixel / custom conversion.
Choose the event you want to configure under Event name.
If you choose a purchase event, leave the Value optimization toggle off.
Do not define value sets under Configured event usage.
Repeat steps 10 through 13 for all the events you want to configure.
Drag and drop your events from highest priority at the top, to lowest priority at the bottom. For a standard eCommerce campaign recommend setting up the events: Purchase, Initiate Checkout, Add To Cart, and View content with Purchase being the highest. Learn about event priority.
Click Apply.
Review your event configuration changes. If your changes are correct, check the box and click Apply.
Click OK from the confirmation page.